kalyani sDid you know that the history of marketing dates back to the era of Mesopotamians when they planned routes for the mass production of quality goods?
Well, surprisingly great as it may sound, it is the truth that marketing started much earlier than 1500 BCE, which is before the common era. And at present, many ad tech software development companies hire dedicated marketing experts to offer tools and strategies for managing, creating, and optimizing successful campaigns for reaching out to customers.
And as these companies continue to offer their digital advertising services, a recent report shows that in the year 2021, online advertising made a revenue growth of a whopping 35.4% during the pandemic times, and will try to excel in the years coming forward.
But, what is to be noted is that there are plenty of ad tech startups or software companies vying in this domain to render their marketing expert services, which can turn out to be challenging for users alike to find the right one.
Therefore, in the blog post below, we will help you navigate the market and seek out the best ad tech companies to help you reach and engage with your target audiences instantly.
So, without any ado, let us begin with our usual concept, the vocab.
Table of Contents
What is Ad-tech? Â
In simple terms, Ad-tech or advertising technology is an overgrowing search term that uses technology and software tools to reach out to mass audiences and deliver exceptional advertising campaigns. Marketers or advertisers can make use of software solutions or platforms to create, target, and deliver ads to customers across commonly used digital channels like social media, web apps, and mobile apps.
And, ad tech tools help marketers achieve the above said by optimizing different marketing campaigns and making them effective and data-driven. Some of the common ad-tech tools include demand-side platforms that allow advertisers to buy impressions and target audiences across different sites.
Similarly, there are different models of ad tech tools that offer varied services by allowing brands to make use of their budgets and increase their ROI (Return on Investment). However, there is yet another term that is making money, which is MarTech (Marketing Technology). And, this term may vary greatly with Adtech, and how are the two different is what we will see below.
What is the Difference Between MarTech and AdTech?
As we saw above, ad tech is an umbrella term that helps advertisers to create, run, manage, and measure advertising campaigns to a very specific audience using software solutions. MarTech on the other hand uses technologies to streamline and elevate marketing activities. At present, there are over 8000 MarTech solutions in survival right now.
Since the two seem to sound alike, let us compare them under the following categories:
- Paid & Unpaid Media
Whenever your business uses paid media to run a campaign, then it is usually AdTech. Because MarTech is mostly deployed on an unpaid media service such as social platforms or email campaigns. However, one can run a paid ad tech service on social media as well.
- Target Audience
The MarTech method is used by businesses that are in B2B mode that have a direct relationship with a brand or a person and wish to continue nurturing that relationship by communicating one-to-one with them. This is the idea behind MarTech, meaning that marketing campaigns are created for audiences that they are aware of.
Whereas, AdTech solutions follow a one-to-many approach and many audiences aren’t aware of such businesses and get noticed only post running a campaign.
- Platforms Used
AdTech uses the demand-side platform for running ads and purchasing ad inventory from third-party vendors, while MarTech uses a CRM (Customer Relationship Management) platform and other social media tools that are mostly devoid of any charges.
- Users
AdTech solutions are mostly used by advertisers and ad agencies looking out to sell their products in the ad space. And MarTech is used by in-house marketing teams to upscale their product.
- Examples of MarTech: SEO, Web Analytics, CRM, Social Media Management, Email Marketing Systems, and Content Management Systems.
- Examples of AdTech: SEM, Ad Server like Google Ads and OpenX, Supply-side Platforms, Programmatic Advertising Platforms, and Demand-side Platforms.
Now that you are clear with the distinction between MarTech and AdTech, let us see how beneficial AdTech solutions can be to business entities.
What are the Prime Advantages of AdTech?
As Ad Tech services continue to grow, many of the biggest business firms are hiring ad tech developers or consultants to manage their advertising campaigns for boosting ROI. These consultants improve digital ad campaigns, making the technology more sophisticated, and getting better at processing user information. In addition, these days, ad tech services can be seen growing in streaming TV ads and audio/video advertising as well.
Below are the 5 prime benefits of ad tech:
- Improved ad spending and usage: As ad tech helps advertisers or agencies to mass deliver the right content to the right target audience at the right time, some of the brands can save on their budgets more than the usual trial and error approach of buying and delivering content where there is no info on inventories. Mostly, advertisers draw information from third-party insights and come to a conclusion about which audiences are interested in their products or services.
- Complete automation: This is yet another benefit of ad tech that it helps to automate the entire advertising scenarios right from ad creation to running campaigns to marketing to optimizing best solutions for better performance. As a result of which, it saves time and reduces the many errors that may occur.
- Increased return on investment: By using ad tech services, many businesses can have track of their spending and reception which will ultimately increase their return on investment. Also, ad techs help to target the right audiences who need a particular service thus improving the effectiveness of a campaign and achieving better results.
- Create customized experiences: Ad tech also helps to increase user engagement and conversion ratio by creating more personalized user experiences. It does this when third-party vendors get a hold of the customer’s liking and sends their choice of content to their screens that indeed would resonate with their purchase idea.
- Marketing funnel concept:Based on where customers or users reside in the marketing funnel, adtech services allow brands to share their unique products or stories with them. And the best way to help businesses send such insights to audiences is through Amazon DSP which gets data through shopping journeys and search interests.
Well, these are the true perks or advantages of using an adtech service. Now, let us look at the top adtech firms in town that are drawing every advertiser’s attention.
Biggest 10 Adtech Startups Advertising Solution Providers
If you are in search of the best and most reliable business partner or an AdTech agency to maximize your results and boost your recognition, then below are a few well-known solutions are 1.Arateg 2.Fusion Tech 3.Go Wombat 4.Agile Soft Systems 5.Xenoss, etc.. that we have reviewed and ranked well.
1. Arateg
Founded in the year 2014, Arateg is one of the renowned marketing and advertising technology software development service firms that are into helping many startups and several SMEs cater to their recognition needs through high-end digital product delivery.
To date, they have been accoladed with 25+ awards and delivered over 50+ projects by incorporating agile culture in their company, which ultimately became the success factor of any project they have undertaken.
Meaning, they follow a full-cycle software development process, right from requirement and technology analysis, and customer development features to following a human-centered approach for creating the best-in-class UI and UX, to releasing products upon reaching every milestone post through manual reviews and automated testing.
Finally, if there is any monitoring required or a necessity to fix bugs or add new features, they support that as well. And, once the product is fully built, they deliver it to the target audiences through automated turnkey platforms like CRM, real-time bidding, SSPs, DMPs, targeting, and analytics platforms.
What are its prime highlights?
- They also take care of AI and chatbots for analyzing the marketing landscape post-launch of any product and finding ways to create great user engagements.
- One must not worry about the security of the platform as they ensure utmost protection through VPN connections, security consulting, NDA signups, and other factors.
- They also come as a completely transparent solution in giving repository access to clients to verify the codes and project’s status.
- Arateg’s team takes care of all the benefits offered by any machine-learning marketing solution, be it sales funnel or bringing in leads, or ways to reduce marketing costs.
- Besides delivering custom web and mobile solutions, they also cater their services to various verticals like healthcare, e-commerce, finance, insurance, education, marketing, logistics, and advertising.
Geolocations of Arateg
They have services in locations like Georgia, Switzerland, UK, Germany, Poland, and major parts of central and eastern Europe.
What is its service cost?
Their service price is not mentioned in their website, therefore, you must reach out to their support team by filling up the form to know more details regarding this.
What are its prime highlights?
- They like to be called tech-savvy business partners who bill fares quite well without having to pay anything extra at any period.
- Six weeks post the release of the project, their teams are known to supervise the relevance of the technologies used in the development.
- Fusion is also into building custom ad exchanges, meaning brands can make use of this platform to buy and sell ad inventory in real-time that is scalable and reliable.
- Besides specializing in ad tech software, POS software, and social networking website development, they are also experts in SaaS, healthcare apps, chatbot app development, and travel portal development.
- Further, they are into building ad servers to manage the delivery and optimization of digital ads. And, help build custom analytical tools to gain insight into any marketing campaign.
Geo-locations of Fusion Tech
Being a global software development company, they offer services to major parts of the USA, Ukraine, and other parts of the world.
What is its service cost?
They offer free consultation to their services for clients to learn about their development process, and render customized solutions based on the specific needs of the business. However, you must reach out to their sales team to learn about their pricing plans.
2. Fusion Tech
Are you in constant search for the best advertising and marketing team for your product reach? Fusion Tech is the right spot for you, as this particular ad tech software development firm can help you build the ideal dashboard to monitor your analytics and develop a custom ad network to monetize your projects.
Further, being a full-cycle software design company, they are also into creating the best solutions for your ideas with their in-house development team, who first gather a clear idea of the project and features to implement and prepare a budget.
Then, their business analysts design prototypes based on the information obtained and divide the development phase into sprints. It is then passed onto the development team who first creates an operational version of the product, and it goes to testing, launching, and finally marketing.
And, a proof of their expertise is the award that they achieved in the year 2022 as the best Python company in the United States.
What are its prime highlights?
- Further, they are into building ad servers to manage the delivery and optimization of digital ads. And, help build custom analytical tools to gain insight into any marketing campaign.
- They like to be called tech-savvy business partners who bill fares quite well without having to pay anything extra at any period.
- Six weeks post the release of the project, their teams are known to supervise the relevance of the technologies used in the development.
- Fusion is also into building custom ad exchanges, meaning brands can make use of this platform to buy and sell ad inventory in real-time that is scalable and reliable.
- Besides specializing in ad tech software, POS software, and social networking website development, they are also experts in SaaS, healthcare apps, chatbot app development, and travel portal development.
Geolocations of Fusion Tech
Being a global software development company, they offer services to major parts of the USA, Ukraine, and other parts of the world.
What is its service cost?
They offer free consultation to their services for clients to learn about their development process, and render customized solutions based on the specific needs of the business. However, you must reach out to their sales team to learn about their pricing plans.
3. Go Wombat
Being in the field of designing world-class and best web and mobile advertising software for 8 whole years, Go Wombat is completely aware of the know-hows for managing all shapes and sizes of advertising projects. All thanks to their seasoned software developers, they make development of adtech software great and personalized for business-specific purposes that proves the best point to maximize ad revenues.
Plus, they help to optimize the ad campaigns by integration of inventory management keeping data privacy intact, and setting up programmatic advertising solutions to reach your brand to a wider audience. Just not stopping with these, they also hire adtech and martech talents and train them to create such amazing marketing landscapes.
And, to help you unite other pieces of software with ad tech tools, Go Wombat supports partner integrations too.
So, their development team sets up an introductory meeting by signing an NDA and collecting requirements, then establishing an estimated budget, development and testing, and taking care of the maintenance and platform actualization. To be precise, it is the usual SDLC cycle that they follow.
What are its prime highlights?
- Go Wombat uses powerful technologies like Python, django, Javascript, React, node, and others to build custom adtech solutions.
- They also help build custom analytics and reporting tools to gain real-time insights on marketing campaigns executed.
- And just like its other peers, they are also into building ad servers for building and implementing technologies for optimizing digital ads.
- Their marketing software can help brands excel in areas like native and social marketing, display advertising that’s a great way for generating revenue, DOOH marketing, video advertising, voice marketing, and OTT and CTV ads.
- Yet another feature of Go Wombat is the development of DMPs (data management platforms) that help brands to collect audience exposure to various products for upscaling their business motives.
Geolocations of Go Wombat
They cater their services to major parts of Europe, the USA, Spain, Ukraine, Valencia, and other nations as well.
What is its service cost?
To learn more about their pricing options, it is better to reach out to their sales team who will explain the different customized options available.
4. Agile Soft Systems
With over 150+ pool of top back-end and front-end developers having catered to over 500+ clients across the globe to over 1000+ projects delivered, Agile Soft Systems is a consulting and design-led custom software development solution that is based out of the USA. They work with clients and partners with Amazon in taking full advantage of the tech opportunities.
Some of their services include web and mobile app development, migration from legacy to microservices, cloud computing and management, integration partnerships, software maintenance and support, testing, and QA.
Additionally, the company can establish such strong partnerships because of the agile approach that they follow with their clients through daily stand-ups, scrum board updates, and task-wise commits. Well, this ain’t all, let us see what else this provider has in its repository.
What are its prime highlights?
- They also help in UI/UX design services, app developments, software maintenance, quality assurance, integration partnerships, and help in developing time tracker services and QA dashboards too.
- Agsft has collaboration with powerful tech stacks for building adtech management consulting services like React JS Angular, PHP, Magento, Java, WordPress, .Net, Hadoop, and others.
- From insurance, healthcare, logistics, and banking to e-commerce, retail, and telecom, Agile Soft Systems helps in building ad management solutions to businesses.
- Thi particular adtech service provider is into offering solutions like programmatic advertising, DMPs, supply-side platforms, and others.
Geolocations of Agile Soft Systems
They cater their services to North America, India, Virginia, McLean, and other parts of Europe and Asia.
What is its service cost?
To learn more about their pricing options, it is better to reach out to their sales team who will explain the different customized options available.
5. Xenoss
If you want to develop top-quality solutions in the first place, then you must partner with Xenoss itself. Established in the year 2013 by a team of Adtech veterans for building data-centric solutions, the firm is highly helpful in managing millions of programmatic video solutions for Adtech brands at reduced time, lowest operational costs, and average uptime of 99.4%.
Plus, with Xenoss you can create cross-channel advertising software solutions that would display text and image ads, rich media, dynamic remarketing ads, native ads, DOOH ads, CTV, OTT ads, and other forms of ads that are mostly used by marketers and advertisers.
And without just stopping with these, brands or businesses can reap the benefits of smooth integrations with desired network partners, ML development and conversion optimization, cloud-neutral and data-centric optimization, and big data solutions with this firm.
However, if you are looking for MarTech solutions, then Xenoss caters that too in building a custom solution right from scratch or giving ways to improve your product using CRM, MRM, lead generation, referral programs, and SMM modes.
What are its prime highlights?
- Xenoss helps develop custom martech apps by engaging in a full-cycle development and consulting process, funnel methods, and using API integrations.
- The firm’s ad tech software developers can help create highly competent ads by using plug-and-play components and programmatic advertising methodologies.
- The prime highlight of Xenoss is that its solutions tend to handle up to 1M QPS requests and high traffic spikes in a breeze.
- They maintain an average software uptime of 99.4% with the help of ad tech developers who can optimize high-performance advertising platforms.
- Businesses can speed up the time-to-market process by leveraging the capability of low-code schemas.
Geolocations of Xenoss
The specific geographies to where the firm caters to is not mentioned, however, they say that their operations are witnessed all around the globe like the USA, Ukraine, Poland, and London.
What is its service cost?
They offer customized pricing plans based on a variety of factors to brands. Though this particular information is not mentioned in the website, you can reach out to their sales team.
6. Instinctool
Known to be building valuable solutions since 2000, Instinctools is focused on rendering digital transformation to businesses alike with ad strategies, white labeling, and marketing technologies. And living proof of their service is the 650+ projects completed with an infinite number of potentially satisfied clients and zero error ratio.
In addition to these benefits, they are also into leveraging sales and marketing efforts with real-time analytics, improving marketing workflows, and ad strategy development with detailed analytics.
Some of the top services that the firm handles besides ad tech software development are cloud computing, IT staff augmentation, cloud computing, and offshore development services.
What are its prime highlights?
- They are well-versed in products and platforms like Microsoft BI, Odoo, Hubspot, Zoho, AWS, Azure, Google Cloud, Open card, and SAP commerce cloud. and they also cater to industries like healthcare, fintech, manufacturing, ad-tech, education, e-learning, entertainment, cryptocurrency, and automotive.
- They also make marketing efforts stronger by supporting third-party integration with modern tools that speed up the target audience engagement with their brands. It helps achieve this with e-mail marketing, social media marketing, analytical tools, and display advertising systems.
- Instinctools help brands save 30% on ad budget and speeds up the automation process by running up ad campaigns that are 10X times more effective.
- They offer real-time bidding software solutions like demand-side platforms, supply-side platforms, ad exchange marketplaces, and others that help to control and optimize ads posted about the product and the budget spent.
- With their solution, businesses can get a real-time view of the customer’s needs and expectations and launch campaigns accordingly through different acquisition channels.
Geolocations of Instinctools
Mostly based out of the USA, the firm is into catering services to other parts of Europe, Asia, Canada, and Northern America.
What is its service cost?
They offer customized pricing plans based on a variety of factors to brands. Though this particular information is not mentioned in the website, you can reach out to their sales team.
7. Sumatosoft
SumatoSoft services, as one of the leading AdTech software firms, assist businesses in optimizing their sales and marketing strategies, as well as setting and achieving new company goals. In its ten years on the market, they have created more than 150 unique AdTech solutions.
With a client retention record of over 98%, they have released recent adtech products including Mediatron, Rivalfox, Fuels, etc. and are currently upholding client engagements that date back more than three years.
Additionally, they offer a range of services, including blockchain development, QA & Testing, SaaS development, and frontend development.
You can obtain a fully customized marketing software that satisfies your needs by utilizing their Scrum and/or Kanban processes.
What are its prime highlights?
- Sumatosoft provides machine learning and big data analysis to transform raw data into insightful information.
- They offer a transparent development process, allowing their clients to watch the progress online, around-the-clock, without paying extra.
- Additionally, you can request their post-release support to help your project continue to develop.
- You can also obtain complete control over your data and marketing expenses.
- They can create a new piece of adtech software and integrate it, or they can enable third-party integrations with your existing software.
- They also research the company and marketing plans of their clients in order to develop the best advertising tactics and solutions for internet advertising campaigns.
- Furthermore, they provide you with tools to synchronize and analyze your sales and advertising campaigns as part of their offer to coordinate your work.
Geolocations of Sumatosoft
They offer services to several countries, including Boston, United States, and other parts of the geographies.
What is its service cost?
To learn more about their pricing option, you must fill out the forms and contact their sales team.
8. Oxagile
Since its founding in 2005, Oxagile has grown from a promising technology start-up to a seasoned software provider with over 1 billion customers.
With more than ten years of expertise developing Adtech solutions, they have served 450+ clients, including Fortune 500 and Forbes 2000 companies. Google, Vodafone, Discovery Channel, Veon, Kaltura, Thomson Reuters, and others are just a few of their clientele.
They are present globally and have knowledge across various domains. They would also be delighted to bolster your knowledge with their in-house adtech development specialists, whether you are creating ad tech software from scratch or intend to modify an already existing solution, or creating a white labeling solution for you.
What are its prime highlights?
- They work on designing and modifying DSPs, SSPs, DMPs, ad exchanges, private markets, and other technologies.
- With the aid of their services, you may develop an Adtech project after beginning from scratch in half the time required.
- They promise total support for the duration of the MVP or a fully featured product.
- They have a separate consulting group that may help you out and offer advice on modernizing your infrastructure, how to use cutting-edge technology, etc.
- In order to speed up time to market, they offer their customers a number of innovative features.
- They continuously upgrade its user interface and infrastructure to maximize both flexibility and performance.
- They also provide sophisticated dashboards for ad campaigns in addition to detailed reports.
9. Science Soft
Originally founded in 1989 as an AI product company, they have since transformed into a provider of software development services and IT consultancy for non-IT firms looking to better their business operations.
Among its well-known customers are Walmart, eBay, PerkinElmer, IBM, Rakuten, and Viber, among others. They have recently garnered various honors and have become an Amazon RDS Delivery Partner.
With 33 years of IT experience and more than 30 industries represented, including those in the healthcare, manufacturing, telecoms, oil & gas, and logistics sectors, they have over 3300 successful stories to their credit.
In addition to the various solutions offered by them, you might also want to check out their AdTech and MarTech Software, which, in contrast to other businesses, includes the following standout features:
What are its prime highlights?
- ScienceSoft provides the finest value-for-money projects, establishes the timeframe required to finish the given project during the preliminary inquiry stage, and ensures mature and high-quality processes.
- They have a broad range of project tasks, including data analytics setup, client data security testing, software development, and software modernization.
- They possess the necessary industrial expertise to fit into each advertising environment and provide other specialized solutions.
- Through marketing personalization and High-ROI marketing strategies, their programmatic tools enable clients to deliver time-efficient multi-segment marketing, higher returns on advertising, and higher customer engagement.
- In addition to possessing programming talents, they also have experience with blockchain, augmented reality, and building marketing strategies.
- In order to provide programmatic advertising and marketing, they are also skilled in solving complex data-related problems.
10. Matellio
Matellio is a prominent AdTech development firm that you can rely on to create a bespoke advertisement solution for executing digital advertising campaigns. In 2014, they started as a software engineering studio to help start-ups capitalize on the digital revolution by delivering their goods to the worldwide market.
In addition to partnerships with Google Cloud, GE Digital Alliance, Siemens MindSphere, and other industry titans, their services have received recognition from other global giants like App Futura, DesignRush, and others.
They have offices all around the world, including Jaipur and Jodhpur in India and the UK, despite having their main offices in the US cities of Seattle, San Jose, and Denver.
In addition to offering AdTech solutions, they also provide other services including artificial intelligence solutions, cloud integration solutions, location-based services, corporate solutions, online solutions, and much more. Let’s examine their Adtech solution’s features in greater detail.
Finish Your Search For A Tailored Ad-tech Solution Development With TrustFirms!
To conclude, the above-mentioned list is the top 10 Ad Tech software development companies of 2023 that offer a variety of services, from data analytics to programmatic advertising, ad targeting, and monitoring. As the world is shifting to digital advertising to reach a large set of audiences, ad techs are in high demand. Thus, it is mandatory that you choose the right company at the right time for running your digital campaigns.
Plus, our team at Trust Firms will help you find the right solution in case you did not find one, and for dedicated support to fuel your business growth, you can call us at this number.
Frequently Asked Questions (FAQs) For Adtech Consulting Services
1. What is the best Ad Tech Company?
There are plenty of adtech companies or business solutions in town that cater services based on the needs of the business. However, the best and top companies that offer unique advertising solutions for all types of businesses include Google Ads, Facebook Ads, Trade Desk, Amazon Ads, and Double Click.
2. Is AdTech a growing industry?
Obviously yes, adtech is a growing industry in this era. As many businesses are adopting different digital advertising methods for promoting their products and values, the demand for AdTech is never going to subside. This has indeed resulted in an increase in custom made solutions to keep up the pace of a growing digital ad landscape.
3. What is the future of AdTech?
Without a doubt, Adtech is going to thrive in India, the USA, the UK, and major parts of the world where digital advertising is given a lot of importance by brands, marketers, and advertisers. In addition to this, yet another trend that will see its rise in 2023 is CTV (connected TV) advertising. CTV is a technology that can be seen as brimming because of the multiple numbers of IPTV or streaming services in demand than the traditional cables.
4. What type of strategy is advertising?
Advertising is a type of marketing strategy that is into creating, operating, managing, and delivering promotional content to target audiences through channels like social media, emails, and outdoor advertising. Besides helping create product awareness for users, it also aids in multichannel user engagement, brand recognition, and loyalty over some time.
5. What is AdTech strategy consulting?
AdTech strategy consulting is a means to deliver ad-related guidance and expertise to businesses on how to use ad tech solutions to boost their advertising efforts. Usually, this type of strategy works with clients to meet the needs of the business and optimize their advertising campaigns, enhance audience reach, segmentation, customer engagement, retention, growth, effectiveness of a campaign, and boost the ROI.
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